Improving customer satisfaction in proactive service design

نویسندگان

چکیده

Abstract As an emergent variant of digital and smart services, proactive services (PAS) do not wait for customers to make the first move, but proactively participate in customers’ lives decisions on their behalf. Due novelty, literature PAS is its infancy. Specifically, there a lack guidance designing meet customer needs. Hence, we examined how assess specific features whether assessments differ according personality traits. To this end, conducted online survey via crowdsourcing platform Prolific, which yielded 259 valid responses. We used methodological combination Kano model, self-stated importance method, Five Factor model. Our results reveal that, at moment, value related autonomy that engage paradoxical behavior when assessing use personal data. These allow more precise classification prioritization tuned customer’s most prevalent trait.

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ژورنال

عنوان ژورنال: Electronic Markets

سال: 2022

ISSN: ['1019-6781', '1422-8890']

DOI: https://doi.org/10.1007/s12525-022-00565-9